My time at Vogue Festival 2014

i2style at vogue festival


I had an exciting email a while ago, informing me of this years line up, at the Vogue Festival, situated in the Southbank Centre, London. It was needless to say that I was raring to go, and asked Sophie if she’d be interested in accompanying me, to this exciting and inspirational event.

British Vogue is one of those renowned Magazines, in which oozes elegance, femininity and intelligence, let alone great style! It’s a Magazine that I have enjoyed collecting since I was a little lady, and always found myself being fascinated by the gripping and glamorous content. When we arrived at Vogue Festival, I found myself wanting to act like a child in a sweet shop…in other words, I was rather excited to say the least.

I had purchased a ticket for the Sunday, 4pm Fashion masterclass. Little did I know, this ‘class’ was to be one the best classes I had ever been a part of! Industry experts offering their up most professional and kind advice, regarding working in Fashion, was truly breathtaking, especially with a line up such as Lisa Armstrong, fashion editor of The Telegraph; Sarah Burton, creative director at Alexander McQueen; Daniel Marks, director of The Communications Store; Alexandra Shulman, editor of Vogue; and Louise Wilson, course director at Central Saint Martins!

The event was hosted along side Harrods, and showcased some of the mot fabulous hair and makeup advice and tutorials, a cinema, a catwalk, a champagne and cupcake bar, a Burberry Photo Booth and more! I managed to explore and get some great footage of all these going ons, before I entered the Masterclass. I even got a snap by the huge Vogue cover wall! During the masterclass, I scribbled down endless quotations, notes and tips that the experts had given us, and I’m not kidding when I say that I truly feel that I soaked it all up. I felt inspired, motivated and enraptured by their professionalism and passion for the industry.

Being a Fashion Graduate myself, I understand the importance of gaining the necessary experience, most Fashion companies require, when applying for further Internships or jobs. And, the experts reassured me that hard work does pay off and people do notice you, even if you’re not the most fabulously dressed in the building or know the most people. The industry is sometimes given a stigma that you have to live up to this ‘Fashionista’ role, in which is seen as having a rather ‘bitchy’ and negative approach towards work and people, which is the complete opposite of myself. It’s great to know that by being humble, exceptionally hard working and learning from each experience you find yourself being a part of, is far more appealing the previous!

I have been told on a number of occasions that you have to be tremendously tough to be in this industry, however I know in myself that by being pleasant and by showing your self worth, (even if you aren’t the loudest in the office), that, that’s ok too! After hearing about the experts past experience, what they’ve learn’t over the years and how to continue in the working world of Fashion, I feel like an element of confidence has been exploded back into me, as I can sometimes be unsure about the future, no matter how hard I seem to be working. So, since then I have decided to apply for a brand new job, within a role & company, which I truly believe in.

I would be moving cities, again, taking a rather big risk, with the knowledge that I already am a little on the ‘skint’ side. But, it could be the best decision i’ve ever made! I felt like I should just go for it, and like the experts said, to show my worth and to not be worried about just trying, as you never know where the next opportunity is going to come from, if at all!

I filmed my day at Vogue Festival, which you can view on my new Youtube channel, (just click here or see below), and I also managed to interview some rather beautifully dressed ladies, from outside of the event! A little chic street style vlog, if you will! If you’d like anymore information on the event or you attended, what was your favourite part? And, what did you learn, if you attended a similar masterclass? I’d love to know!











  1. Katie April 11, 2014 / 10:43 am

    Beautiful photos. I was gutted I couldn’t go but at least I can live through your post!

    Katie <3

  2. Sophie April 13, 2014 / 6:10 pm

    Great post Holly! its was an amazing day! x

    • Holly April 15, 2014 / 5:30 pm

      It was indeed! Thank you for being a great blogging buddy <3

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