My love for Wearable Technology

Pauline van dongen

i2style kovert

What I adore about the innovative, forward thinking, wearable technology industry, is that it’s giving Fashion purpose. One that’s other than just for aesthetical reasons. By 2018, the wearable technology market is supposed to be worth £4.9b in revenue, as opposed to the £1.6b, it saw in 2012. Get ready to get techy gals & guys!

Whilst interning at Grabble, I had the opportunity to attend FashTech, an event connecting Fashion and Technology Start-ups, held at London College of Fashion. To me, this unleashed an interest of mine, to a new level. The ambition and motivation, behind not only the Start-up founders eyes and voices, but also of the 350 attendees, was pretty inspiring.

I aided Grabble with networking and the promoting of the site, resulting in new contacts – in terms of users and Designers. All visitors who approached us, complimented the fresh concept the company had too, which, although my role was Intern based, still made me feel pretty proud to be a part of something that could have a very valuable, and unique reputation, in the future of online shopping/technology! (Go grabble gang!)

At the event I was able to see other creative technology concepts that I can see going far, when used and advertised in the most efficient way. One that particularly caught my eye was Bodi.Me, a virtual sizing website/technology enabling consumers to online shop in a much more concise way! During the event, Bodi.Me used a 3D scanner to get all your measurements, however in the comfort of your own home, Bodi.Me allows you to scan your full body, just by you standing in front of a webcam! The results display on the website and can be updated anytime. If like me, you’re sick of visiting one store for your top half and another for your bottom, due to sporting totally different sizes, or, it’s becoming inconvenient to be one size from one retailer and a completely different one from another, Bodi.Me gives you a great insight into the online shops you can buy from, using your exact body measurements, saving your time and money!

Since the event, I’ve been doing a little more research into the true concept of wearable technology and I must say, I am impressed with the finds and can’t wait to see what the future holds for this innovative industry! Online based companies, such as Intel, have worked in collaboration with some of these new concepts and innovators, discussing in visual video format, how wearable technology could affect their fields. After finding this, I have watched every clip and feel that the more awareness spread, like this, can only be a good thing in enabling more and more technology lovers and designers, to get even more creative!

I particularly admire what Designer, Pauline Van Dongen is doing with solar powered clothing. Pauline states “Wearable technology is able to connect different industries that were not connected before”, which is the greatest innovation right there! Fashion is the 2nd biggest polluter, so if the industry can turn that around to create garments in a more sustainable, yet visually appealing way…I think they’re onto a winner! Pauline implements solar powered technology into an item, which, if stood in the sunshine for up to two hours, can in turn charge your mobile phone from 0 to 100%! Impressive right?! See the video here, to see what you think about the idea!

There are so many more designers that I want to acknowledge and almost become a voice for, to spread awareness. As a result, I’d like to choose a favourite of mine every week, and give you lovely readers more of an insight into, not only wearable technology, but garments and accessories that ooze great aesthetically pleasing design. Watch this space style lovers!

If you’d like to see more of a fast and visual way of finding out the concepts and designs i’m loving right now, head over to my Pinterest Board, where I’ll be pinning my fave finds!

i2style wearable technology pinterest

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WIWW | Wimbledon Style

i2style wimbledon

i2style wimbledon

If you’ve been following my latest style collections on Grabble, you will notice my most recent one showcases items I would wear to Wimbledon! With the games kicking off this week, and a huge hype from most retailers regarding inspirational looks, I decided to share with you, my most favourite grabs, from a number of affordable brands!

The Fashion at Wimbledon seems to develop year by year, with each one evolving into something that eludes a little sports luxe feel, combined with a feminine edge. Now, I may not be the biggest sporting fan, but I do understand the concept behind accessorising, according to sporting equipment, and so on!…#sorrynotsorry. *Chuckle*.

Styling up items such as these (see image above), can be as simple, or as complicated and colourful as you wish them to be. For me, I like to keep things simple, with the strike to the eye coming from a statement piece. In this instance, the necklace. This beautiful piece from Warehouse  is not only a delightfully delicate design, but an affordable one too! Priced at just £20, this stunning necklace is the perfect piece when pairing with a more subtle and toned down outfit.

Are you attending Wimbledon this year? Perhaps you’re getting together with friends to watch the games and get dressed up! Whatever the occasion, I’d love to know what your favourite picks are. Show me on Grabble by creating a collection!

Please see further details of other items below, including prices and further retailer info.

Big loves, Hollybobs x

Transparent Clutch | Asos

White Midi Skirt | Lavish Alice

Bell Sleeved Top | The White Pepper

Sandals | Debenhams





Orange was once described as ‘the colour of insanity’ – Vincent Van Gogh



From the Catwalk, to the High Street, crushing on Orange, seems to be what SS14 is all about! There is a striking, statement like quality, behind a person wearing Orange this season and it seems to be one of those colours, that’s becoming more and more wearable. Personally, I enjoy a hint of a hue…due to my preferred monotone wardrobe domination, and find Orange to be one of my favourites! Whether it be accessorising, with a great pair of heels, a statement clutch, or just a flash of the colour upon an item of Jewellery; when paired with something of a more neutral tone, it can be terrifically versatile, and rather brilliant when needing to dress up or down an outfit.

I have even began to feel more drawn towards Orange hued makeup, as of late, with lipstick being a firm favourite, of course! With the wonders of ‘pinned’ images, floating around peoples Pinterest pages and Blogs, I have become rather eager to start up my own little image collection, however one that is to be showcased upon another area of the world wide web, and focussing firmly upon Fashion.

You may, or may not have noticed, my recent Tweets, sharing my Fashion collections from Grabble is a refreshing new social platform, that enables users to not only ‘grab’ some of their most wanted Fashion items, to make awesome collection boards, but to also shop! Yes, you read right. Shop. Grabble go’ers can grab from any Fashion website, anywhere, or alternatively grab from other peoples profiles, to discover items that you may not have before! The impact it is having upon Bloggers, Brands and general online site lovers, is already proving to be rather exciting! And, as a start up Company, I am rather impressed.

As a result, one of the themes I wanted to display on Grabble, was my crush on Orange! I have discovered more items than I imagined on there, and chose my favourites to showcase within one of my collections. I also aim to be buying from here once my next pay day commences.

I recently read that Orange was once described by Vincent van Gogh, as being ‘the colour of insanity’. Now, if that doesn’t say something of a statement quality, then I don’t know what does! I am very excited about this vibrant and rather infectious colour trend, and do believe that for me, will be one of the greatest accent colours, of the season, and perhaps even moving forward into Fall!

Has Orange been a favourite for you this season? If not, what colour has been? I’d love to know!