It’s no secret that I’m a lover of the high-street and the vast array of fashion and beauty products available, season upon season. When I found out H&M were set to launch their brand new AW15 beauty range, I must say, I was immediately impressed. From the stunning product photography, to the simplistically chic packaging, I’m intrigued to find out more about the product quality themselves!
Inspired by seasonal trends and colours, the launch includes a full range of make-up, haircare, body care and beauty styling essentials. The launch comes at a time when it is easier than ever before to create a personal style statement with beauty products, whether the desired look is natural, classic or more dramatic. There will be new, dedicated beauty areas in stores for customers to experiment with the latest make-up trends and develop a personal and unique look.
“We are very excited to launch H&M Beauty. It’s an opportunity to be inventive, creative and to have fun with colour that inspires us,” says Sara Wallander, Concept Designer, H&M Beauty.
There will be over 700 beautifully packaged make-up products in the collection, with seasonal drops of new and limited edition colour palettes throughout the year. The new assortment, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
With Topshop usually being my no.1 go to for high-street make-up, could H&M shoot to the top of my future wish lists? Either way, I’m excited to find out! What beauty products do you go for from the high-street and are you looking forward to the new aw15 collections? Let me know in the comments below!